Make your strategy mean something. Build a narrative people want to be part of.
Like most leaders — you know your strategy matters. But you just don’t know how to make it matter to everyone else. That’s what i fix.
I understand the frustration of trying to get your strategy to mean something to others.
But they’re just not connecting to it like you thought they would.
People understand what you're saying, but don't seem to care
Your strategy makes sense on paper, but struggles to create momentum
You're constantly repeating the same message, hoping it will finally land
Teams appear aligned, yet keep pulling in different directions
The vision feels clear to you, but confusing to everyone else
You know it matters. But you can't seem to make it matter to them
I help you rebuild the stories people naturally align with and trust.
People don’t join strategies and they don’t remember products.
They enter worlds.
MeaningMaker™ is a complete system helping founders, organisations, and meaning-driven brand leaders turn intention into narratives people naturally understand, trust, and want to connect with.
WHEN THE STORY FEELS TRUE, EVERYTHING MOVES MORE NATURALLY.
Narrative Strategy - Tailored to what matters
For more than twenty years, I've worked with people trying to move others toward something they genuinely believed in — from wine brands and cultural experiences to large-scale organisational transformation.
The organisations that create lasting momentum aren't always the loudest, smartest, or most visible. They're the ones that build stories people can naturally see themselves inside.
My approach is bespoke, measured, and deeply personal.
Less mass production. More tailored craftsmanship. Together, we uncover the meaning, belief, and narrative foundations that help people trust what you're building and want to be part of it.
“Mike has a holistic view, and he knows how to tell the story so it is understandable across the entire organisation. He succeeded where many failed – he knew how to talk to the management of the group to bring the awareness that change was needed.
Eva Havlat
Executive Advisor of CEO Erste Bank Group AG
“I find MeaningMaker a practical guide for both when your vision is crystal clear to you and also when you’re missing one. For the former, it will provide you with the most effective way of getting people on board. In case of the latter, MeaningMaker will help you cut through the noise and create your best narrative.”
Samantha Szabo
MeaningMaker™ User
“Mike has an enormous knowledge of wine, is a fantastic writer, and had the right sensibility for our philosophy and individuality as a wine producer.”
Niki Moser
Owner & Biodynamic Wine Maker
Vitikultur Moser
IF YOUR STRATEGY ISN’T MOVING THE WAY IT SHOULD — LET’S TALK
The Clarity Conversation is a 30-minute call where we get specific about where meaning is breaking down in your initiative — and what it would take to fix it.