MeaningMaker™ Blueprint
The meaning system for leaders who need their strategy to move people — not just inform them.
Too many good strategies never make it past the boardroom.
If the people who need to move it forward can't feel why it matters — they won't. And no amount of communication, slides, or sessions will fix that.
Stop informing. Start meaning something.
Before MeaningMaker
Messages fall flat
Strategy feels abstract
People are confused about why it matters
Leaders struggle to explain clearly
Teams act inconsistently
Ideas stay intellectual and disconnected
After MeaningMaker
Messages spread and stick
Strategy feels human and real
People understand & believe in it
Leaders communicate with precision
Teams act with shared purpose
Ideas become emotional and actionable
If your work involves strategy, people, change, or communication — this is for you.
MeaningMaker Blueprint is built for leaders, founders, and transformation teams who are done watching good strategy fall flat — and ready to build the meaning foundation that makes everything downstream work.
MeaningMaker™ Blueprint
A practical, human, repeatable system which works in any context where making it mean something actually matters.
€29
Instant access. Notion workspace and PDF booklet delivered immediately after purchase.
How MeaningMaker™ Blueprint works
It's a guided five-module system that takes you through the process of building meaning yourself — so that what comes out the other side is genuinely yours:
In a language you can identify with and trust.
With a framework your team can use.
Ans a blueprint you can implement immediately.
Each module builds on the last
01 — Clarity: Strip your idea back to its honest core.
02 — Meaning: Translate your strategy into human relevance.
03 — Belief: Build the emotional and behavioural foundation
04 — Expression: Shape the language people will actually repeat.
05 — Blueprint: Turn everything you've built into an executable blueprint.
Everything you need to build meaning that moves people
✓ Full Notion workspace — interactive, structured, and ready to use immediately
✓ 40+ page editable PDF booklet — work through it your way, at your pace
✓ Blueprint templates — ready to implement directly into your campaign
✓ Companion guides for each module — quick reference when you need it
✓ Real world examples throughout — so you always know how to apply it
About the methodology — and why I built it.
“When you make sense of what you’re trying to do — people can finally make sense of you.”
MeaningMaker Blueprint was built from two decades of narrative strategy and transformation communication work. It distils the same methodology used in Mike Lee's personal client work — the Belief Pulse Check diagnostic and the Narrative Strategy service — into a self-guided system anyone can apply immediately.
It's not academic and it’s not generic.
It’s a practical way to pause, think, strip things back, and reconnect with what matters. Whether you’re leading a company or leading your own life, this is the work that changes everything.
WHAT YOU NEED TO KNOW
MeaningMaker Blueprint makes sure that the information doesn’t get in the way of the real work — having the space and energy to bring your intelligence and spirit into a space where meaning and clarity emerges.
Questions?
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When you get access to MeaningMaker Blueprint — you will firstly be directed to the payment gateway here on Squarespace. It is a secure process.
Once you confirm payment — you will receive an email from Mike Lee providing you the access links to the following:
The Notion workspace
The online PDF which you can view and also download.
Please don’t share these access links.
Once you have access to MeaningMaker Blueprint - you will continue to have access to this first tier version for the life of its availability, including updates.
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Due to the nature of the digital product – there is no refund.
If you are unhappy or dissatisfied with your product however — a credit to the value of your paid access will be arranged — which you can use to access either an advanced version of MeaningMaker when launched, or another product from Mike Lee if applicable.
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Yes — A second and third tier version is planned with the following advancements:
Tier 2: Will include full audio and video coaching support fro Mike Lee — which will bring in additional detail and information to MeaningMaker
Tier 3: Will include everything in Tier 2, plus an integrated AI tool to upscale analysis and support more complex strategic challenges
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Please refer to the Data Protection page in this website for all data protection terms.
Link to Data Protection page in footer.