MeaningMaker
€39 €19 Launch price
Limited to first 50 buyers
Turn your ideas & strategy into meaning people believe in:
Full Notion workspace
40+ page PDF booklet
5-part sense-making system
Step-by-step modules
Companion guides
Real world examples
Editable worksheets
It’s the step before planning, communication, or storytelling — the step most people skip.
Your ideas & intentions are good. But the meaning isn’t landing.
People misinterpret your strategy.
Teams struggle to connect to the purpose of why it matters.
The narrative gets diluted through layers of communication.
And your leadership message never creates the impact it should.
You don’t need more slides or slogans.
You need a way to make things make sense — consistently and clearly.
A meaning-making OS
A five-module, end-to-end product that helps you:
understand what your idea really is
translate it into human meaning
build belief and emotional connection
express it in language people can repeat
embed it into culture, behaviour, and everyday decisions
All in a way that’s simple, practical, and immediately useful.
Who’s it for?
✔ Leaders who want to communicate a strategy people actually understand.
✔ Entrepreneurs & Founders who need a narrative that attracts, aligns, accelerates.
✔ Communicators, HR, Culture & Brand Teams who translate complex organisational thinking into messages people follow.
✔ Agencies who want a repeatable meaning framework to use with clients.
If your work involves meaning, strategy, people, change — MeaningMaker is for you.
The MeaningMaker System
Each module builds logically on the next:
Clarity — define the core idea
Meaning — translate it into human relevance
Belief — build emotional conviction
Expression — craft language people repeat
Integration — embed the story in behaviour & culture
Turn ideas into meaning which makes sense
Why MeaningMaker works
“Simple enough to use today. Powerful enough to shape culture.”
Most narrative frameworks are abstract, academic, or bloated.
MeaningMaker is different.
It was built from two decades of:
change & transformation communication work
narrative theory
behaviour change
culture design
human-centred storytelling
The system is practical, human, repeatable — and works in any context where meaning matters.
The change your leadership deserves
Before MeaningMaker
Messages fall flat
Strategy feels abstract
People are confused
Leaders struggle to explain clearly
Teams act inconsistently
Ideas stay intellectual and incoherent
After MeaningMaker
Messages stick
Strategy feels human
People feel aligned
Leaders communicate with precision
Teams act with cohesion
Ideas become emotional and actionable
MeaningMaker
€39 €19 Launch price
Offering 50 early releases for leaders, founders, and advisors who want to:
shape the final product
influence the content
test the system
contribute to case studies
receive access to all updates
WHAT YOU NEED TO KNOW
MeaningMaker has been designed in the most iterative way possible - that was the intention anyway. I’ve tried to make sure that the information doesn’t get in the way of the real work — having the space and energy to bring your intelligence and spirit into a space where meaning and clarity emerges.
Please don’t share your access
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When you get access to MeaningMaker — you will firstly be directed to the payment gateway here on Squarespace. It is a secure process.
Once you confirm payment — you will receive an email from Mike Lee providing you the access links to the following:
The Notion workspace
The online PDF which you can view and also download.
Please don’t share these access links.
Once you have access to MeaningMaker - you will continue to have access to this first tier version for the life of its availability, including updates.
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The launch price is valid until the 50 buyers have been reached.
Once the first 50 buyers are reached - the price will go back to the regular price of €39 for the first tier version.
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Due to the nature of the digital product – there is no refund.
If you are unhappy or dissatisfied with your product however — a credit to the value of your paid access will be arranged — which you can use to access either an advanced version of MeaningMaker when launched, or another product from Mike Lee if applicable.
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Yes — A second and third tier version is planned with the following advancements:
Tier 2: Will include full audio and video coaching support fro Mike Lee — which will bring in additional detail and information to MeaningMaker
Tier 3: Will include everything in Tier 2, plus an integrated AI tool to upscale analysis and support more complex strategic challenges
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Please refer to the Data Protection page in this website for all data protection terms.
Link to Data Protection page in footer.