MeaningMaker™
A narrative and meaning system designed to help leaders and organisations build the world people naturally want to be a part of.
If you’re struggling to make what matters mean something to others — there’s a breakdown in the narrative you are telling.
Before MeaningMaker
Messages fall flat
Strategy feels abstract
People are confused about why it matters
Leaders struggle to explain clearly
Teams act inconsistently
Ideas stay intellectual and disconnected
After MeaningMaker
Messages spread and stick
Strategy feels human and real
People understand & believe in it
Leaders communicate with precision
Teams act with shared purpose
Ideas become emotional and actionable
If your work involves strategy, people, change, or communication — this is for you.
MeaningMaker is built for leaders, founders, and transformation teams who are done watching good strategy fall flat — and ready to build the meaning foundation that makes everything downstream work.
MeaningMaker™ helps you:
Clarify what you are really trying to build
Identify where meaning and trust are fragmenting
Build narratives people emotionally recognise themselves inside
Strengthen participation and belief
Translate strategy into lived alignment
Create stories people naturally carry forward
An intelligent system built around 5 core narrative foundations
Clarity: Strip the idea back to its honest core and singular intention.
Meaning: Translate your strategy into human language and relevance.
Belief: Build the emotional and behavioural foundation for connection.
Expression: Shape the stories people will actually repeat.
Blueprint: Turn everything you've built into an executable blueprint.
Everything you need to build meaning that moves people
✓ Full Notion workspace — interactive, structured, and ready to use immediately
✓ 40+ page editable PDF booklet — work through it your way, at your pace
✓ Blueprint templates — ready to implement directly into your campaign
✓ Companion guides for each module — quick reference when you need it
✓ Real world examples throughout — so you always know how to apply it
MeaningMaker™ Blueprint
The practical, human, repeatable system which works in any context where making it mean something actually matters.
€79
Instant access. Notion workspace and PDF booklet delivered immediately after purchase.
MeaningMaker™ Plus — Bespoke, personalised options for high-stakes scenarios
MeaningMaker™ + Half-Day Workshop
A personalised half-day workshop for your team where we take your strategy or idea, and use MeaningMaker to turn it into a fully actionable narrative playbook.
MeaningMaker™ + Narrative Blueprint
You want to work through MeaningMaker yourself — but want help in turning the output into a personalised hand-written strategic blueprint which you can then press go.
MeaningMaker™ + Personalised 1:1 Narrative Coaching
Ideal for leaders, founders, and entrepreneurs who want to articulate, own, and amplify their leadership narrative — so you’re not just communicating, but also connecting.
Still unsure?
Start with The Meaning Audit™
You know it matters.
The question is whether other people see it the same way.
The Meaning Audit™ is a free strategic diagnostic that reveals where your strategy, initiative, or positioning may be losing clarity, meaning, and belief before it starts eroding momentum and trust.
Powered by the first two foundations of the MeaningMaker™ system — Clarity and Meaning — it helps you identify the gaps between what you intend and what people are actually hearing.
5 MINUTES. A CLEARER PICTURE. AND NO OBLIGATIONS
“When you make sense of what you’re trying to do — people can finally make sense of you.”
About the methodology — and why I built it.
MeaningMaker Blueprint was built from two decades of narrative strategy and transformation communication work. It distils the same methodology used in Mike Lee's personal client work — the Belief Pulse Check diagnostic and the Narrative Strategy service — into a self-guided system anyone can apply immediately.
It's not academic and it’s not generic.
It’s a practical way to pause, think, strip things back, and reconnect with what matters. Whether you’re leading a company or leading your own life, this is the work that changes everything.
WHAT YOU NEED TO KNOW
MeaningMaker Blueprint makes sure that the information doesn’t get in the way of the real work — having the space and energy to bring your intelligence and spirit into a space where meaning and clarity emerges.
Questions?
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When you get access to MeaningMaker Blueprint — you will firstly be directed to the payment gateway here on Squarespace. It is a secure process.
Once you confirm payment — you will receive an email from Mike Lee providing you the access links to the following:
The Notion workspace
The online PDF which you can view and also download.
Please don’t share these access links.
Once you have access to MeaningMaker Blueprint - you will continue to have access to this first tier version for the life of its availability, including updates.
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Due to the nature of the digital product – there is no refund.
If you are unhappy or dissatisfied with your product however — a credit to the value of your paid access will be arranged — which you can use to access either an advanced version of MeaningMaker when launched, or another product from Mike Lee if applicable.
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Yes — A second and third tier version is planned with the following advancements:
Tier 2: Will include full audio and video coaching support fro Mike Lee — which will bring in additional detail and information to MeaningMaker
Tier 3: Will include everything in Tier 2, plus an integrated AI tool to upscale analysis and support more complex strategic challenges
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Please refer to the Data Protection page in this website for all data protection terms.
Link to Data Protection page in footer.