The Metaphor Field Guide
A narrative tool for transformation leaders

When your strategy is sound but belief is missing, it’s often a sign the story hasn’t landed. This guide offers a practical way to shift that.

Inside, you’ll find:

✔️ 16 tested transformation metaphors across 4 strategic categories
✔️ Guidance on how metaphor shapes meaning in times of change
✔️ A printable Co-Creation Canvas to design your own story
✔️ Real-world use cases and framing tips for leadership, brand, and culture work

Whether you're mid-transformation or just starting, this guide will help you communicate with more clarity, resonance, and emotional traction.