DESIGNING BELIEF AS A STRATEGIC CAPABILITY
Alignment and emotional connection is not an accident out of your control – it can be designed and embedded in a systematic way.
Turning strategy into a story people can follow — and carry forward.
Narrative Intelligence is a system for leaders who need people to believe in what’s next. It translates vision and strategy into a shared story — one that connects logic and meaning, culture and communication, leadership and action.
This is how organisations move from information overload to inspired alignment.
The Narrative Intelligence System™ is my approach.
It’s built to clarify what you stand for, spread the story with speed, and embed belief deep into your culture.
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Purpose: Make your strategy visible, repeatable, and easy to carry.
What we do:
Develop digital storyboards and metaphor maps.
Design visual tools, symbols, and activation templates.
Train teams to use and adapt the story in daily work.
Outcome:
Your people gain tangible tools and shared metaphors that help them communicate and embody the strategy naturally — not through memos, but through meaning.
Format: Toolkit + leadership coaching sessions.
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Purpose: Turn belief into behaviour and embed it across the culture.
What we do:
Identify and equip internal story carriers.
Design rituals and daily culture reinforcements.
Track where belief is rising — and where it’s fading.
Outcome:
The story lives — through language, leadership, and collective ownership.
Transformation becomes self-sustaining, because belief is now embedded in how people think, act, and communicate.Format: 6-week embed + coaching.
The three phases of the Narrative Intelligence System™
Each phase meets you where your transformation or brand shift really is — from finding the story locked in the details, to making it live across the organisation.
It’s not a campaign. It’s a structured process for building belief that lasts.
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Purpose: Align your vision, values, and strategy inside a single, unshakeable story.
What we do:
Define your core narrative — origin, ambition, values, antagonists.
Map your transformation into strategic story arcs.
Create a shared language for leadership and teams.
Outcome:
Your organisation gains clarity of purpose and a coherent story that leaders can use to guide every message, decision, and moment of change.
Optional:
Strategic Foundations Sprint if vision or positioning need sharpening before narrative build.
Format: 3-week sprint + co-creation workshop.
WHY IT WORKS:
Where consultants stop at plans, and agencies stop at campaigns — I build belief.
Most communication frameworks focus on messaging. Narrative Intelligence starts with meaning — and connects it to the systems and symbols that make belief scale.
It’s structured enough for strategy, human enough for culture, and practical enough for daily leadership.
Ready to see where belief breaks down — and where it can be built?
START WITH A NARRATIVE PULSE CHECK